#300361 - Beauty Parade 1949

$3.61
SKU: #300361

Beauty Parade, Volume 8, No. 2
Beauty Parade, Inc., [Robert Harrison]
New York, New York
June, 1949

note —
This magazine is complete.
A few pages of advertising show damage.

additional content from
an incomplete copy of
Beauty Parade, Volume 12, No. 4
September, 1953



digital replica







Robert Harrison published pin-up titles Wink, Titter, Beauty Parade, Flirt, and Eyeful in the 1940s and 1950s. During WWII, leather and footwear were in short supply. In the postwar period, his magazines sparkled with photos of Broadway beauties in leather pumps with four-, five-, and six-inch heels, full-fashioned nylons, and garter belts In the 1950s, postal inspectors warned him against including much fetish content in his magazines.

Adorned by a colorful Peter Driben cover painting, the June 1949 issue of Beauty Parade gives us a lot to look at with page after page of pretty legs in stockings and heels, photographed to good advantage. Alleged letters from readers in Notes to You appear with filler illustrations by John Willie.

“Articles” joke about wife-spanking, honeymoons, black lingerie, good manners, stripper secrets, and new occupations for women. Graceful terpsichoreans dance in Voodoo and Apache styles.

Original layouts were like burlesque presentations, with an accent on jokes and gags, often involving puns. Innuendo-driven silliness celebrates the bewitching, enchanting allure of glamorous women in lingerie, hosiery and exotic footwear.

The incomplete September 1953 issue shows a picture of Bettie Page early in her modeling career. Frederick's of Hollywood
advertises on one page as does Irving Klaw.

Advertising promotes cures for baldness, nervousness, smoking, arthritis, acne, and loneliness. Ads offer stage undies, bust cream, a zippered wallet, theatrical footwear, hospital insurance, and a juke box bank.


Instruction programs promise to teach how to play piano, lose weight, build your muscles, improve your sex life, manage apartments, install upholstery, repair televisions and become a finger print expert. Mail order businesses advertise unretouched photographs, secret photographs, cheese cake photos, model photos, girlie photos, and a private collection of captivating photographs of daring, sensational females.

Contrast and brightness were adjusted. The ebook presents every page in the original sequence in a full-sized digital replica. No page layouts were changed. Some of the content of the September 1953 issue follows the complete 1949 magazine.

All new scans.

More than 80 pages.

Shapely models, witty showgirls, and pretty dancers show their curves in lace, ruffles and ribbons, hose, heels and bows. In ebook format, 70 years after publication, the magazines present a festival of flirty nonsense from a simpler time.





One digital replica e-book, delivered from your 30th Street Graphics account.



Price: $3.61